Accelerating Omnichannel Efficiency in Pharmaceutical Distribution with a Unified Digital Experience

How Uniquon transformed the digital engagement between pharmacies, wholesalers, and public health authorities

In a highly regulated sector involving a wide array of actors and stringent requirements for traceability and timeliness, a leading national player in pharmaceutical distribution turned to Uniquon to reimagine its digital operating model.

This was not merely a technical upgrade: it was a strategic reinvention of how independent pharmacies, logistics operators, and regulatory authorities communicate, process orders, track medicines, and remain compliant. The result? A modular, secure and scalable Digital Experience platform that delivered performance, governance, and trust.

Looking to redefine your digital experience across a complex ecosystem? Get in touch for a solution tailored to your world.

The Challenge

The client—an established leader in pharmaceutical logistics—was operating in a fragmented and inefficient environment. Pharmacies relied on outdated systems and manual documentation to manage orders, deliveries and compliance checks. Wholesalers, meanwhile, faced the challenge of asynchronous operations with limited real-time visibility. On top of this, public health authorities required seamless traceability and strict adherence to regulatory standards.

This created mounting pressures: fulfilment was delayed, inventory misalignments became more frequent, administrative overheads were rising, and compliance risk was a constant concern. Crucially, the client’s ability to scale was being hampered by the complexity of onboarding new stakeholders.

Our Solution: Driving Innovation to Achieve Omnichannel Efficiency in Pharmaceutical Distribution

Uniquon delivered a next-generation Digital Experience Platform built for a B2B2G context. At the heart of the solution was a unified portal tailored to the specific roles of pharmacies, distributors and regulators. Real-time access to submissions, confirmations and audit logs ensured that every stakeholder was synchronised from the outset.

Behind the interface, intelligent workflow automation managed the orchestration of approvals and alerts, ensuring tasks were completed promptly and without friction. The platform’s native integration with national health infrastructure—such as NSIS and AIFA—meant that compliance data was shared automatically, eliminating the risks associated with duplication or manual reporting.

Custom dashboards and SLA monitoring offered real-time oversight of performance metrics, enabling the client to act proactively on delays, bottlenecks, or compliance gaps.

Implementation Strategy

We adopted a phased and collaborative implementation approach.

The engagement began with a structured audit of the client's supply chain and stakeholder relationships. Through on-site interviews and process mapping, we identified critical friction points and compliance vulnerabilities.

A minimum viable product was then launched with a selected group of pharmacies and wholesalers, digitising the most urgent workflows and introducing live tracking capabilities. With the core functionality proven, the platform was scaled nationally—bringing new partners online through a mix of automation, clear access control, and regulatory validation.

To support adoption, Uniquon provided dedicated training, modular onboarding journeys, and an always-available helpdesk for both internal users and external partners.

The Results

The transformation was tangible. marking a decisive step towards omnichannel efficiency . Order processing times were reduced by over 70%, and the platform delivered full alignment with both national and EU-level pharmaceutical traceability regulations. Partner satisfaction improved significantly, thanks to simplified interactions and reduced workload. Most importantly, the client was able to onboard new pharmacies in under 48 hours—a process that had previously taken weeks.

Why Uniquon

At Uniquon, we don’t simply digitise operations—we design experiences that enable highly regulated, multi-stakeholder ecosystems to operate with agility, confidence, and clarity.

Where others see fragmentation, we bring coherence. Where complexity hinders growth, we build platforms that unlock it. And where compliance feels like a constraint, we transform it into a strategic asset