An AI-Driven Ecosystem for Analysing Customer Purchasing Behaviour

How a Leading European Grocery Chain Optimises Loyalty Strategies with Generative AI

One of the largest grocery retailers in Europe has introduced a centralised platform to analyse customer behaviour and preferences across channels. Thanks to an integrated system powered by specialised Large Language Models (LLMs), the company can now dynamically adapt promotions, store layouts, and product assortments based on real-time insights.

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The Challenge: Understanding and responding to the evolving needs of millions of customers

Context

Revolutionising in-store behavioural insight.

With hundreds of supermarkets across multiple European countries, the retailer faced a critical challenge: turning the massive volume of data generated through loyalty cards, receipts, mobile apps, and in-store touchpoints into actionable, strategic insights. Historically, fragmented and time-consuming analyses hindered the company’s ability to swiftly respond to market changes or shifts in customer preferences.

To overcome these limitations, the organisation partnered with Uniquon to develop a centralised, intelligent ecosystem capable of processing and interpreting complex datasets in near real-time.

The Solution: Customer behaviour AI for predictive analysis and personalised marketing

The new platform, designed by Uniquon, is based on a modular architecture powered by domain-specific generative language models trained on data relating to promotions, feedback, loyalty, seasonal trends, and nutritional habits.

The system collects data from receipts, digital interactions, and social media channels, and enriches it with external information such as market trends and regional weather patterns. With both a conversational interface and an automated insight engine, marketing, CRM, and category managers can access benchmarks, customer signals, and data-driven recommendations within seconds.

The Benefits: Faster, smarter decision-making tailored to each customer

Thanks to Uniquon’s expertise, the retail group now benefits from:

• Real-time behavioural profiling across multiple countries

• 60% reduction in manual data processing time

• Automated personalisation of campaigns and circulars

• Strategic alignment across marketing, sales, and logistics

• Seamless integration with ERP and BI systems

This platform is now a cornerstone in the company’s customer experience strategy, helping it remain agile, competitive, and deeply customer-centric in an ever-evolving retail landscape.